Eye Tracking and Neuro-Marketing Workshop
04.10.2023 10:00
Harju maakond, Tallinn
Eesti Ettevõtluskõrgkool Mainor, Tallinn
This workshop provides an in-depth insight into neuromarketing and perceptual psychology. You will first listen a short lecture on the topic of eye tracking and neuromarketing. After, using eye-tracking technology, we will demonstrate how different advertisements are perceived and how advertising impact can be significantly improved.
- Jan Michael Rasimus, Head of Eye Tracking Labor, DHBW Karlsruhe (Saksamaa)
- Registreerimine: https://shorturl.at/gCRSU