EsilehtTÕN sündmuste kalenderEye Tracking and Neuro-Marketing Workshop

Eye Tracking and Neuro-Marketing Workshop

Harju maakond, Tallinn

Eesti Ettevõtluskõrgkool Mainor, Tallinn

This workshop provides an in-depth insight into neuromarketing and perceptual psychology. You will first listen a short lecture on the topic of eye tracking and neuromarketing. After, using eye-tracking technology, we will demonstrate how different advertisements are perceived and how advertising impact can be significantly improved.